Sales of smoked salmon in the United Kingdom have been climbing since the COVID-19 pandemic shut down restaurants and forced consumers to get more creative with at home dining, and this has opened up a whole variety of opportunities for companies, and brands, operating in the sector.
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'We have to do something different': This UK company has a plan to reimagine the smoked salmon category
Smoked salmon sales have been on the rise since the COVID pandemic began, but there is a lot of excess capacity in the category, so companies need to start doing something different.
4 December 2020 0:09 GMT
Updated
4 December 2020 0:09 GMT
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