'We have to do something different': This UK company has a plan to reimagine the smoked salmon category

Smoked salmon sales have been on the rise since the COVID pandemic began, but there is a lot of excess capacity in the category, so companies need to start doing something different.

Bleiker's Smokehouse, a Yorkshire-based smoker, looking to shed smoked salmon’s image of being a luxury, high-priced, inaccessible product and make it more of an everyday item.
Bleiker's Smokehouse, a Yorkshire-based smoker, looking to shed smoked salmon’s image of being a luxury, high-priced, inaccessible product and make it more of an everyday item.Foto: Bleikers
Published 4 December 2020, 00:09Updated 4 December 2020, 00:09
Smoked salmonFarmed salmonBleiker's SmokehouseTescoRetail