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'We are going to be really aggressive on price': UK retailer deploying new strategy to get seafood sales moving again

The retailer recently added products supplied by Young's Seafood and Northcoast Seafoods to its £1 value range.

"We can get some value back in fish and try to get it to more people is the real thing," said Adam Smith, category trading manager for frozen food at UK retailer Iceland Foods.
"We can get some value back in fish and try to get it to more people is the real thing," said Adam Smith, category trading manager for frozen food at UK retailer Iceland Foods.Photo: Richard Coomber / Shutterstock.com
Published 17 January 2024, 04:00Updated 17 January 2024, 21:33
United KingdomUKRetailConsumersSeafood Consumption