Land-based salmon farming is about to get nationwide TV exposure for the first time in the United States, beginning with CNN, one of the country's most-watched stations.
Norway-based Nordic Aquafarms, which has already produced and sold small volumes of market-sized salmon and kingfish from its European operations, is laying the groundwork for its ground-breaking of new land-based sites in Maine and California.
Nordic Aquafarms, Inc. President Erik Heim told IntraFish the video will air on CNN starting next week, then at a later date on public television, introduced by "an actor you all know."
In the video, Heim highlights the key selling points for land-based production in the United States, including the massive seafood trade imbalance, job creation and sustainable production.
Nordic's Maine operation is expected to require $500 million (€423.8 million) in investment. If successful, its production could account for 5 percent of the overall US consumption once fully operational, the company said. The Maine facility is moving through the final stages of its permitting process.
Earlier this month, the company submitted its discharge permits for its California location, which is expected to be roughly the same size as the one in Maine.