Markets

'Vegans usually don't go to the sushi counter': Whole Foods hopes to bring plant-eaters into seafood's home turf

Expansion of plant-based seafood sushi at the chain will take time and require plenty of consumer education.

Kikka Sushi, has been Whole Foods' sushi supplier for over 30 years. Within the retailer's stores it operates kiosks where chefs prepare fresh sushi and also supplies grab-and-go pre-packed sushi.
Kikka Sushi, has been Whole Foods' sushi supplier for over 30 years. Within the retailer's stores it operates kiosks where chefs prepare fresh sushi and also supplies grab-and-go pre-packed sushi.Photo: Colleen Michaels / Shutterstock.com
Plant-Based SeafoodAlternative seafoodWhole FoodsRetailSushi
Published 31 January 2023, 19:54Updated 31 January 2023, 19:54