US sushi supplier rebrands, bets on 'SuperFrozen' tech

Sushi is one of the most important areas to watch for growth at US retail.

Responding to rising US consumer concerns over ocean health, seafood sourcing and transparency, the company is focusing on cleaner, more traceable supply chains, said Michael McNicholas, Oddisea’s CEO
Responding to rising US consumer concerns over ocean health, seafood sourcing and transparency, the company is focusing on cleaner, more traceable supply chains, said Michael McNicholas, Oddisea’s CEOPhoto: Oddisea
Published 24 June 2025, 15:28Updated 24 June 2025, 15:28
SushiUnited StatesTunaTraceabilityJapan