UK discounter Poundland is partnering with Nottingham-based food supplier DTS Food to launch its first range of low-priced fresh meat and fish lines in a bid to help households control spiraling food costs.

The new range of 11 items – branded "cookit" – is being rolled into hundreds of stores over the next three weeks, providing an alternative to mainstream supermarkets.

Cookit complements Poundland’s recent expansion into chilled and frozen foods, which will be in around 350 stores by the fall.