Markets

'Three years in the making': Frozen foods giant Frosta rolls out vegan 'fish' fingers across all major German retailers

One top executive said the company isn't concerned about the products cannibalizing its traditional fish fingers.

“The flexitarians are the most interesting target group for us, but also the vegan and vegetarian groups,” Frosta Brand Management Fish & Veggie Fish Eva Schellhas said.
“The flexitarians are the most interesting target group for us, but also the vegan and vegetarian groups,” Frosta Brand Management Fish & Veggie Fish Eva Schellhas said.Photo: Frosta
FrostaFrozen fishPlant-Based SeafoodConsumersAlternative seafood
Published 2 June 2023, 04:01Updated 2 June 2023, 13:14