This is how 6 Alaska pollock social media influencers ignited a major lift in sales from Instagram followers

Consumers who saw the social media posts purchased 275 percent more Alaska pollock fillet products at US retail during the period of the campaign than they did a year prior, according to GAPP.

By matching the email addresses and cell phone numbers of social media users following the influencers to the user's grocery store and loyalty card memberships, researchers were able to see a boost in sales. — By matching the email addresses and cell phone numbers of social media users following the influencers to the user's grocery store and loyalty card memberships, researchers were able to see a boost in sales.Photo: Emily De Sousa

Rachel Sapin

Genuine Alaska Pollock Producers Alaska pollock Social Media Retail Surimi

Published 16 March 2023, 13:18Updated 17 March 2023, 16:16