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By matching the email addresses and cell phone numbers of social media users following the influencers to the user's grocery store and loyalty card memberships, researchers were able to see a boost in sales. Photo: Emily De Sousa

This is how 6 Alaska pollock social media influencers ignited a major lift in sales from Instagram followers

Consumers who saw the social media posts purchased 275 percent more Alaska pollock fillet products at US retail during the period of the campaign than they did a year prior, according to GAPP.

16 March 2023 13:18 GMT Updated 17 March 2023 16:16 GMT

By Rachel Sapin

The Genuine Alaska Pollock Producers (GAPP) said Wednesday it has been able to directly connect a lift in sales of Alaska pollock fillets and surimi products to its own social media campaign that featured six food and lifestyle influencers.

The year-long campaign, which lasted from April of 2022 through early March of this year, featured Instagram content from health blogger My Nguyen, celebrity chef Antonia Lofaso, spearfisher Valentine Thomas, lifestyle blogger Angelica Castaneda, parenting influencer Angela Kim, and sushi chef Taku Kondo.

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This is how 6 Alaska pollock social media influencers ignited a major lift in sales from Instagram followers