Thai Union-owned UK canned fish producer John West is launching a range of what it is calling "nutrient-rich" tuna items as part of its new strategy to reposition itself beyond canned fish and grow the shelf-stable category.
The new product line offers additional functional health benefits for consumers who live a busy, active lifestyle and want to make healthier choices, said the company.
The COVID-19 pandemic has boosted the demand for healthy products and functional foods, and consumers are making the link between their diet and their health.
