Thai Union-owned John West Foods is launching a range of sardine products from its sister brand, King Oscar, into Waitrose stores across the UK next week, the company announced.
King Oscar is one of Norway’s most iconic, premium canned fish brands.
The King Oscar Royal Selection Sardines range features Marine Stewardship Council (MSC)-certified, sustainably wild-caught Brisling sardines in extra virgin olive oil, flavoured with specially selected, simple, non-GMO ingredients.
