While Thai Union group is hedging its bets with investment in alternative proteins, that doesn't mean it isn't strongly focused on eking more value from its core market: canned tuna.

Using information from its consumer focus groups that lays out a worrying trend of disinterest in the mainstay of Thai Union's business, the company launched a new "can" made from recyclable polypropylene and a foil lid that allows the product inside to be seen, while preventing oxidation and reducing landfill.