Steelhead trout farmer steps up US market push amid sushi products boom

Having found success in Asia, particularly Japan, Chilean trout producer is placing increased emphasis on the US and Canadian markets.

Last year, US sales of deli sushi increased 2.8 percent in dollar terms year over year and 1.5 percent in number of units, driven by demand from younger Gen Z consumers.
Last year, US sales of deli sushi increased 2.8 percent in dollar terms year over year and 1.5 percent in number of units, driven by demand from younger Gen Z consumers.Photo: AFC
Published 12 June 2025, 17:14Updated 12 June 2025, 17:14
TroutSteelheadCaleta BayChileUnited States