Online trading platforms are presenting an alternative means of connecting buyers and suppliers, said Jordan Muldoon, a seafood buyer for UK supermarket chain Morrisons.

These platforms are ideal when the players are in different timezones, she said, citing the London Fish Exchange and Seafoodportal.com in particular.

“It’s still a work in progress, but it’s good to engage with them and it’s a great asset for buyers and sellers alike in the future.”

Morrisons is the fourth largest supermarket chain in the United Kingdom, according to Muldoon.