So you think a social media influencer can help you sell seafood? Here are some things you need to know first

Millenials and Gen Z consumers aren't influenced by traditional media, so you need a new strategy for reaching them. But be careful, social media marketing is full of pitfalls.

Consumers are increasingly using social media to make purchasing decisions. Around 28 percent of all US-based adults have made a purchase because of an ad on social media. — Consumers are increasingly using social media to make purchasing decisions. Around 28 percent of all US-based adults have made a purchase because of an ad on social media.Photo: Shutterstock

Rachel Sapin

Social Media IRI Canned seafood Canned salmon Sardines

Published 2 February 2023, 06:00Updated 2 February 2023, 19:07