Smoked salmon sales have bucked the down-trend of several seafood products at retail, and are now well ahead of the pre-pandemic period.

In a market worth $116 million (€116 million) annually, sales are up around 2 percent versus a year ago, but a stunning 34 percent versus three years ago, before the onset of COVID-19 according to Anne-Marie Roerink, principal at market research firm 210 Analytics.

Given the reality of inflation, a rise in sales isn't necessarily a reflection of success.