Markets

Selling seafood in Japan: Salmon giveaways, samurai cats and the ‘explosive power’ of Alaska pollock

Nissui Corp’s “fast muscle protein” bars are one of many new products and outlandish promotions designed to reverse a chronic slump in Japan’s appetite for seafood.

Non, Nissui Corp's cheerful sailorwoman and the face of a recent giveaway campaign for farmed salmon.
Non, Nissui Corp's cheerful sailorwoman and the face of a recent giveaway campaign for farmed salmon.Photo: Nissui
Correspondent
Published 18 June 2024, 00:02Updated 18 June 2024, 10:21
JapanNippon Suisan Kaisha (Nissui)KyokuyoMaruha NichiroMarketing