Sam’s Club, sushi and supersized fish: China’s demand for salmon has grown ‘tremendously’

On his second assignment to China, the Norwegian Seafood Council’s country director tells IntraFish how the salmon market has posted spectacular growth since he was last based in the country.

In China, the growth of warehouse club-style superstores such as Walmart-owned Sam's Club and Costco is contributing to salmon's sales success.
In China, the growth of warehouse club-style superstores such as Walmart-owned Sam's Club and Costco is contributing to salmon's sales success.Photo: Robert Way / Shutterstock.com
Published 30 January 2025, 01:16Updated 31 January 2025, 10:15
ChinaNorwayNorwegian Seafood CouncilFarmed salmonSigmund Bjorgo