As overall seafood sales at UK retail continue to climb from their pre-pandemic levels, salmon was once again the species of choice among consumers, both in terms of volume and value.

By far the most purchased species, salmon led the growth in overall seafood sales, continuing to surge in the 52 week period through June 19, 2021, according to the latest data from market research firm Nielsen.

Total sales of salmon were up 10.5 percent in value to £1.2 billion (€1.4