Norway-based salmon farming and processing giant Mowi has added yet another US-centric seafood brand to its portfolio, this one taking aim at the lucrative but largely flat frozen fish category.

Mowi quietly launched its Captain Omega brand products over the past few months, quickly picking up listings in major retailers Target and Lidl.

The line extends beyond Mowi's salmon core, offering items made from Alaska pollock and cod targeted at younger consumers, including fish nuggets, fries and croquette-inspired "pearls," as well as sliders -- a hamburger alternative -- made from salmon and cod.