After weathering some turbulent financial storms recently, Grieg Seafood is adjusting its strategy and looking to augment its foodservice sales with new value-added products for the retail channel.
The producer, which is currently selling off its Scottish operations, is investing in a value-added sales division to increase its product portfolio.
As a first step towards repositioning the company in the market, Grieg has also signed a letter of intent for cooperation with Orkanger-based seafood producer Isfjord Norway for value-added processing capacity in Norway.
