Russia’s largest seafood importer rebrands with eye on massive turnover growth

One of Russia's biggest seafood importers, DEFA Group, has increased the range of products under its Fish&More brand, with a complete overhaul of packaging and marketing expected to grow the company's turnover by 50 percent.

DEFA, who supplies products under the Fish&More trademark to all major Russian major retail chains, including Auchan, Globus and Perekrestok, completed rebranding the range in June this year, bringing the number of product lines to 32.

"We have changed the packaging of the products of this brand, focusing on the corporate identity of the company, and increased the range of Fish&More products,” DEFA Brand Manager Evgeny Kondrashin told IntraFish.