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Norwegian cod farmer Norcod launches in China with new partnership

'We see [farmed cod] has the same potential for success as Norwegian salmon in the Chinese market,' said Peter Buhl, president of Norcod’s sales and distribution partner Sirena Group.

L-R: Peter Buhl, president of Sirena Group; Huang Tingting, China Manager of Sirena Group; Norcod CEO Christian Riber; and Li Zhipeng, General Manager of Shanghai Hecheng Food Co., Ltd.
L-R: Peter Buhl, president of Sirena Group; Huang Tingting, China Manager of Sirena Group; Norcod CEO Christian Riber; and Li Zhipeng, General Manager of Shanghai Hecheng Food Co., Ltd.Photo: Norcod Hichain
Published 21 December 2023, 03:20Updated 21 December 2023, 03:20
NorcodAtlantic codFarmed codChristian Riberwhitefish