Norway will set its sights firmly on the United States next year as it looks to grow its market share for farmed salmon and whitefish, according the Norwegian Seafood Council's (NSC) marketing plan for 2024.
In 2024, the organization will spend NOK 483 million (€42.2 million/$46.3 million) to market Norwegian seafood in 28 countries around the world. By comparison, the Alaska Seafood Marketing Institute's (ASMI) budget for its domestic and international marketing efforts for fiscal year 2024 is $21 million (€19.2
