Markets

Mowi's high-profile Amazon Fresh salmon launch derailed by coronavirus

The virus is making it challenging to introduce new farmed salmon products to customers in the United States and Europe.

The supply chain for Mowi-branded products in the United States was “negatively impacted” by logistics issues related to Covid-19, delaying most importantly the company's launch of its fresh farmed salmon via Amazon Fresh.
The supply chain for Mowi-branded products in the United States was “negatively impacted” by logistics issues related to Covid-19, delaying most importantly the company's launch of its fresh farmed salmon via Amazon Fresh.Foto: Shutterstock
MowiConsumersBrandingAmazonCOVID-19
Published 13 May 2020, 21:22Updated 14 May 2020, 12:02