Mowi Scotland will sell its first harvest of organic salmon under newly created brand, the Scottish Organic Salmon Company. Along with Mowi's Irish organic production it is hoped extra volumes will boost demand in what is still a relatively small market.

“From our 20 years of experience of producing and selling organic salmon, we know that retailers are reluctant to push it to the same extent as conventional salmon because there just isn’t the same guaranteed continuity of supply," said Mowi's Sales and Processing Director in Ireland, Pat Connors in Mowi Scotland's in-house newsletter.