Mowi Consumer Products is launching its "MOWI Essential" Atlantic salmon line in retailer Target across the United States as it continues the expansion of the global brand in brick-and-mortar stores.

Target is the eighth largest retailer in the United States, with nearly 2,000 stores.

A year since its launch in the e-commerce grocery space, the MOWI brand has expanded to 17 products under the gourmet, essential and smoked segments.