Global salmon giant Mowi is adding to its branded product range in the United Kingdom as it continues to do well despite the ongoing cost-of-living crisis in the country.

The group is launching two new flavors of smoked Scottish salmon flakes, which will be available in retailer Tesco for £3 (€3.40/$3.40) per pack.

Mowi said it hopes to further support the "underdeveloped" hot smoked salmon category by targeting consumers with convenient products that hit a lower price point.

According to the latest figures from market research firm Nielsen, in the 52 week period to Sept.10,