Norwegian salmon giant Mowi has secured listings of its consumer brand of premium salmon products with Amazon Fresh in the United Kingdom, further building on its aggressive global rollout.

The Mowi salmon range -- including fillets and smoked salmon -- is now available to order via Amazon Fresh to an ever-increasing range of postcodes, the company announced Aug. 2.

"Consumer trends are changing all the time and, as seen with the growth of Deliveroo, impulsive shoppers who decide that day what they want for dinner that night expect to have a wider choice," said Jo Nola, marketing manager at Mowi.