Markets

Mowi elbows its way onto UK retail shelves, proving new brands can work

Since launching in Sainsbury’s in the UK in March, Mowi has rolled out its branded range in Amazon and nationwide in Tesco.

'That the Mowi brand is driving additional frequency shows that there is room for own label and brands,' said James Cowan, head of sales for Mowi Consumer Products.
'That the Mowi brand is driving additional frequency shows that there is room for own label and brands,' said James Cowan, head of sales for Mowi Consumer Products.Photo: Mowi
Published 19 November 2021, 06:02Updated 8 December 2021, 09:26
Farmed salmonSmoked salmonUnited KingdomMowiRetail