Markets

Milarex's new salmon brand looks to stand out in a 'cluttered' market

The revamped ArcticFish range is putting a heavy focus on traceability and recyclable packaging, Milarex's retail sales director tells IntraFish.

Seven weeks ago, Milarex re-launched its ArcticFish smoked salmon brand in the German market, bringing in a 'new and modern design for a sustainably aware audience'.
Seven weeks ago, Milarex re-launched its ArcticFish smoked salmon brand in the German market, bringing in a 'new and modern design for a sustainably aware audience'.Foto: Milarex
Published 21 September 2020, 04:56Updated 21 September 2020, 14:20
MilarexSmoked salmonPolandLukasz Dragunowicz