'Let the ocean rest': dedicated retail campaign signals shift for land-based salmon

'We can’t all sit around and wait for perfection,' a seafood executive told IntraFish.

Korshags Group Chief Marketing Officer Sofia Ek.
Korshags Group Chief Marketing Officer Sofia Ek.Photo: Korshags
Published 3 July 2025, 06:30Updated 3 July 2025, 07:50
Salmon EvolutionLand-based aquacultureLand-based salmonSwedenNorway