Largest-ever retail promotion of land-based farmed salmon falls short of expectations

Retailer said it is still happy with the results of its massive 1,282-store promotion of Atlantic Sapphire's salmon, but the fish 'has to stand on its own now.'

The largest promotion ever of land-based salmon didn't go quite as well as expected. — The largest promotion ever of land-based salmon didn't go quite as well as expected.Photo: Atlantic Sapphire Facebook page

John Fiorillo

Published 19 October 2021, 21:19Updated 20 October 2021, 12:49

Atlantic Sapphire Farmed salmon Retail Recirculating Aquaculture Systems (RAS)Land-based salmon