Land-based salmon producer enters Italian retail with Milarex deal

The new smoked salmon product -- made from Salmon Evolution's land-reared salmon -- has hit the shelves in one of Italy's largest retailers.

"We see a clear shift in the market, where consumers are asking for products that combine great taste with sustainability," said Antonio Pellin managing director of Milarex Italia. — "We see a clear shift in the market, where consumers are asking for products that combine great taste with sustainability," said Antonio Pellin managing director of Milarex Italia.Photo: LinkedIn

Dominic Welling

Correspondent

Published 21 October 2025, 07:50Updated 21 October 2025, 07:50

Farmed salmon Land-based aquaculture Land-based salmon Norway Milarex