Norwegian salmon farmer Kvaroy Arctic is partnering with celebrity chef Andrew Zimmern, the star of the Food Network's popular TV show, "Big Food Truck Tip," to promote the company's salmon burgers and dogs as part of Super Bowl Sunday events.
Kvaroy will also be donating 4,500 kilograms of salmon to fight hunger relief in four cities including Minneapolis, Tampa Bay, and the hometowns for the teams facing off in Super Bowl LV.
The chef created four topping recipes for the gameday kits to be paired with Kvaroy's salmon burgers and dogs.
The kits will be posted on the Fulton Fish Market site starting Jan. 19 through Feb. 4, which will include two of Kvaroy's burgers and dogs, a jar of Badia Mediterranean magic spice mix, a reusable silicone Stasher bag and recipe cards for Zimmern's toppings.
Zimmern will lead a virtual tailgate demonstration on Instagram Live Feb. 4, showing how to re-create the recipes in the box.
Super Bowl LV will take place on Feb. 7.
Kvaroy first started selling its products to consumers in the United States, through New York's Fulton Fish Market in July.