John West wants to shake up stagnant UK canned salmon sector with latest launch

The brand launched a similar tuna fridge pot in 2019, which drew younger shoppers to the category.

Time to chill: John West's latest salmon product will be marketed as a fridge staple.
Time to chill: John West's latest salmon product will be marketed as a fridge staple.Foto: Jessie K/Unsplash
Published 11 March 2021, 05:23Updated 11 March 2021, 13:18
Alaska salmonCanned salmonThai UnionJohn WestUnited Kingdom