The global COVID-19 pandemic has put farmed salmon producers in a strong position to go all out with branding efforts but it will require serious commitment and some risk-taking, Acme Smoked Fish Chief Marketing Officer Teresa Low said during a the IntraFish 2021 Salmon Summit earlier this month.
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It's time for the farmed salmon industry to go all-in on branding, experts say
While recent years have seen pushes by some major companies, including salmon farming giant Mowi, there is much more that industry can be doing, according to executives at the recent IntraFish Salmon Summit.
21 September 2021 6:15 GMT
Updated
21 September 2021 6:15 GMT
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