Markets

'It was his baby': With Saucy Fish fading, will the brand's architect give birth to a new entrant?

The Saucy Fish Co. shook up UK retail when it launched in 2010. With the brand all but gone and a graveyard full of 'copycat' brands, is there room for a new player?

Young's Seafood CEO Simon Smith, posing here with his brainchild chilled brand, The Saucy Fish Co.
Young's Seafood CEO Simon Smith, posing here with his brainchild chilled brand, The Saucy Fish Co.The Saucy Fish Co.
Published 26 January 2022, 08:31Updated 4 February 2022, 16:38
United KingdomSimon SmithSaucy FishYoung's SeafoodHilton Seafood UK