Markets

'It continues to perform': Retail chain to launch major promotion of Atlantic Sapphire's land-based salmon

The troubled salmon producer is getting a much-needed win as its product rolls out across over 1,200 outlets at the $45 billion chain, making it Atlantic Sapphire's largest promotion ever.

For the first time, Publix will do a chainwide promotion of land-based salmon.
For the first time, Publix will do a chainwide promotion of land-based salmon.Photo: Shutterstock
Published 29 September 2021, 22:12Updated 30 September 2021, 12:56
Atlantic SapphirePublixLand-based salmonRetailFarmed salmon