Iceland Seafood International (ISI) has secured the right to use the "Icelandic Seafood" brand in Europe, after signing an agreement with Icelandic Trademark Holding (ITH), the owner of the brand.

The long-term agreement aims to strengthen the marketing of premium Icelandic seafood products in the European market, to the mutual benefit of all stakeholders, said ISI.

With an effective marketing effort, Icelandic products will actively be promoted by ISI, the company said.