Markets

Is it time to revive generic seafood marketing in the US? Here's what the architect of the original campaign thinks

More than 30 years ago, Jeanne Grasso became the program manager for the original US National Fish & Seafood Promotional Council. What does she think of a new effort to revive the council?

The US National Fish & Seafood Promotional Council (NFSPC) ran television advertising campaigns marketing a range of seafood species during the 1980s.
The US National Fish & Seafood Promotional Council (NFSPC) ran television advertising campaigns marketing a range of seafood species during the 1980s.Foto: US National Fish & Seafood Promotional Council (NFSPC)/YouTube
Published 10 June 2020, 21:59Updated 11 June 2020, 18:47
MarketingAlaska Seafood Marketing Institute (ASMI)National Fisheries InstituteGenuine Alaska Pollock Producers