Jeanne Grasso holds a unique position in the seafood industry; she was the original program manager of the US National Fish & Seafood Promotional Council (NFSPC) when it launched in 1986.
Is it time to revive generic seafood marketing in the US? Here's what the architect of the original campaign thinks
More than 30 years ago, Jeanne Grasso became the program manager for the original US National Fish & Seafood Promotional Council. What does she think of a new effort to revive the council?