Is cod on the comeback in British supermarkets? New data offers signs of hope

After a tough couple of years, the latest retail sales numbers point to a recovery in demand for Britain's favorite whitefish. How long will it last?

Birds Eye released chunky and extra crispy fish fingers to meet surging demand during the COVID-19 pandemic.
Birds Eye released chunky and extra crispy fish fingers to meet surging demand during the COVID-19 pandemic.Photo: Birds Eye
Published 24 July 2024, 12:39Updated 25 July 2024, 07:18
United KingdomRetailConsumersSeafood ConsumptionAtlantic cod