Twenty-four year-old Charlotte from Gloucestershire, UK will temporary replace the iconic Captain Birds Eye as the face of the company's blockbuster product, fish fingers, according to recent Facebook post.

"Captain Charlotte" will be featured on thousands of Birds Eye's limited edition packs sold both in-store and online at retail partner Iceland.

She was selected based on a nationwide competition to find a frozen food "hero" using the product in an innovative way to save on food waste and money.

Birds Eye classic frozen seafood products were particular beneficiaries of the massive surge in demand during the coronavirus lockdown, which forced stuck-at-home Britons to rethink their relationship with deep freezers.