US supermarket chain HEB, like many retailers, has already purchased the lobster it needs to meet demand over the next few months, but what will it do next year when Maine's lobster season begins?

Last week, US retailer Whole Foods announced it is pausing its purchasing of Maine lobster until the popular shellfish regains its Marine Stewardship Council (MSC) certification or is removed from the Monterey Bay Aquarium Seafood Watch red list.