Markets

How can UK retailers win back consumers? New England Seafood's Dan Aherne thinks he has the answer

'We've got to get them back into the category by working even harder on those emotional triggers.'

"If we really want to move the dial we’ve got to help customers understand," said Dan Aherne, New England Seafood CEO.
"If we really want to move the dial we’ve got to help customers understand," said Dan Aherne, New England Seafood CEO.Photo: Dan Aherne LinkedIn page
Dan AherneNew England SeafoodUnited KingdomASMIAlaska Seafood Marketing Institute (ASMI)
Published 14 November 2023, 06:00Updated 14 November 2023, 06:37