Canadian seafood company High Liner said its streamlined focus on higher-margin, branded products has paid off during the coronavirus pandemic with the processor seeing double-digit growth in retail sales during the second quarter.

This has been helped by High Liner's ability to pivot towards the new reality thrust on seafood companies by the pandemic in CEO Rod Hepponstall's view.

The combined effects of the focus on value-added products and a smooth-running, integrated North American supply chain have positioned the company for future profitable growth, Hepponstall said.