Family-owned Norwegian salmon farmer Kvaroy Fiskeoppdrett knew it had to act fast as the coronavirus crisis was unfolding to keep supply moving to the US stores of Amazon-owned retailer Whole Foods.
In order to avoid chaos, the supplier closely monitored the coronavirus developments in other countries, and tried to predict what could happen in the United States, Kvaroy CEO Alf-Goran Knutsen said in a Facebook live update.