Has Regal Springs finally cracked the code to the European tilapia market?

The tilapia giant is finding the region needs a different approach -- and that consumers are willing to pay for products with the right attributes.

'We will never be a cheap fish.' Regal Springs Europe Managing Director Petra Weigl says tilapia needs a different approach based on sustainability.
'We will never be a cheap fish.' Regal Springs Europe Managing Director Petra Weigl says tilapia needs a different approach based on sustainability.Foto: Stig Coucheron/IntraFish
Published 1 September 2021, 06:16Updated 1 September 2021, 12:31
Regal SpringsEUTilapiaWhitefishEuropean Union