The global pandemic provided an unprecedented opportunity for frozen fish and seafood to become established as staples of Brazilian diets.

Busy Brazilians, particularly in the country's middle class, increasingly turned to frozen fish during the pandemic as a way to conveniently add variety to their diets duriing lockdowns. Consumers in Brazil, the world's eighth largest market for seafood consumption, became more comfortable with preparing seafood at home during the lockdowns.

The growing availability of tilapia on the domestic market has also driven interest in frozen fish, something that could be boosted by the entry of Brazilian meat giant JBS further down the line.