Markets

Grocery chains wage price war as fresh salmon prices drop to four-year low

Norway’s grocery giants are slashing salmon prices to levels not seen in nearly a decade, triggering a fierce retail price war that has sent sales of fresh fillets surging and left shoppers filling their baskets with cut-price fish.

Jonas Vikene is the fresh produce manager at Rema 1000 in the Xhibition shopping center in central Bergen. He now sells a four-pack of fresh salmon fillets for under $6. He sold 1,000 packs of salmon fillets in the first week.
Jonas Vikene is the fresh produce manager at Rema 1000 in the Xhibition shopping center in central Bergen. He now sells a four-pack of fresh salmon fillets for under $6. He sold 1,000 packs of salmon fillets in the first week.Photo: Elias Dahlen
Published 28 August 2025, 03:06Updated 28 August 2025, 08:08
Farmed salmonFarmed Salmon PricesNorwayRetailSalMar