Gorton's is trying to reinvent the fish stick. Will it work?

The campaign this year is largely geared to new and emerging consumers.

Antoni Porowski, the food and wine expert of Netflix’s show “Queer Eye,” has created Thai-Inspired Fish Cakes for Gorton's. — Antoni Porowski, the food and wine expert of Netflix’s show “Queer Eye,” has created Thai-Inspired Fish Cakes for Gorton's.Gorton's

Rachel Sapin

Published 20 February 2020, 13:36Updated 21 February 2020, 03:01

Gorton's Genuine Alaska Pollock Producers Alaska pollock Nippon Suisan Kaisha (Nissui)Fish Sticks